A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.Source: wikipedia.org
In business-to-business marketing
Since the early 1990s, the term “white paper”, or “whitepaper”, has been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors.
White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic. Many B2B white papers argue that one particular technology, product or method is superior to others for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.
In one sentence: A whitepaper is a marketing instrument which will promote a product or a service, present research findings, list a set of questons or tips about a certain business issue or highlight a particular product or service.
What does a WhitePaper in a blockchain project mean? Exactly the same what is the description of the WhitePaper!
Great! This we understood now all togehter.
I hope that many blockchain projects will read this article, that they will understand what a white paper is and that they will successfully implement it for their project!
A good white paper is not written quickly, writing a good white paper takes a lot of time and so many efforts.
Here is an example of one of the worsest white papers from an active blockchain project: BlastX WhitePaper
Here is an example of one of the best white papers which I saw ever in a blockchain project: Rapture WhitePaper
Better no white paper than a bad white paper.